Mention biometrics to most of the general population and thoughts are instantly contaminated by popular culture with cries of “Big brother” and references to high-tech thriller, Minority Report. However, as a number of forward thinking companies are beginning to demonstrate, biometrics can actually be used to great advantage in the retail sector.
Biometric authentication is the identification of an individual on the basis of his or her unique biological or physiological characteristics such as fingerprints, hand geometry, retinal patterns or voice recognition. Contrary to popular belief biometric information is not necessarily stored in a giant database controlled by a monopolistic company or government. It’s also practically impossible to replicate individual biometric data (and despite Tom Cruise’s best efforts, an eye transplant would not overcome retinal biometric recognition systems).
As retail has become multi-channel, customers have become increasingly interactive, putting more pressure than ever on retailers to adopt strategies which create a seamless shopping experience. Transferring the retail experience from home via the internet, on the move via mobiles and in person, in-store can be simplified by implementing a single method of customer authentication. Biometric authentication that can be used on any or across all channels for payment, loyalty schemes and subscriptions can have huge benefits both for security and efficiency.
Next time… The benefits of biometrics in depth
Mention biometrics to most of the general population and thoughts are instantly contaminated by popular culture with cries of “Big brother” and references to high-tech thriller, Minority Report. However, as a number of forward thinking companies are beginning to demonstrate, biometrics can actually be used to great advantage in the retail sector.
Biometric authentication is the identification of an individual on the basis of his or her unique biological or physiological characteristics such as fingerprints, hand geometry, retinal patterns or voice recognition. Contrary to popular belief biometric information is not necessarily stored in a giant database controlled by a monopolistic company or government. It’s also practically impossible to replicate individual biometric data (and despite Tom Cruise’s best efforts, an eye transplant would not overcome retinal biometric recognition systems).
As retail has become multi-channel, customers have become increasingly interactive, putting more pressure than ever on retailers to adopt strategies which create a seamless shopping experience. Transferring the retail experience from home via the internet, on the move via mobiles and in person, in-store can be simplified by implementing a single method of customer authentication. Biometric authentication that can be used on any or across all channels for payment, loyalty schemes and subscriptions can have huge benefits both for security and efficiency.
Next time… The benefits of biometrics in depth
Mention biometrics to most of the general population and thoughts are instantly contaminated by popular culture with cries of “Big brother” and references to high-tech thriller, Minority Report. However, as a number of forward thinking companies are beginning to demonstrate, biometrics can actually be used to great advantage in the retail sector.
Biometric authentication is the identification of an individual on the basis of his or her unique biological or physiological characteristics such as fingerprints, hand geometry, retinal patterns or voice recognition. Contrary to popular belief biometric information is not necessarily stored in a giant database controlled by a monopolistic company or government. It’s also practically impossible to replicate individual biometric data (and despite Tom Cruise’s best efforts, an eye transplant would not overcome retinal biometric recognition systems).
As retail has become multi-channel, customers have become increasingly interactive, putting more pressure than ever on retailers to adopt strategies which create a seamless shopping experience. Transferring the retail experience from home via the internet, on the move via mobiles and in person, in-store can be simplified by implementing a single method of customer authentication. Biometric authentication that can be used on any or across all channels for payment, loyalty schemes and subscriptions can have huge benefits both for security and efficiency.
Next time… The benefits of biometrics in depth