With thousands spent on exhibiting at trade shows each year, getting the most out of them is crucial! So as experts in managing media at international events, here are our top seven tips to capitalising on the opportunity
1. Decide Your Story and Tell It!
Each event needs a story. Why are you there and what are you looking to get out of the show? If you’re launching a new product, releasing industry stats, demonstrating a product line, get your story straight and then tell people!
An event themed press release on the show’s website, can also be sent to your database of current or potential contacts, included in event newsletters, sent to relevant target media and used on your own news pages or company blog and don’t forget to share through your social media channels.
Make sure you tell as many of your current (or potential) business partners as possible of your plans at the show so you can arrange meet ups.
2. Don’t Forget Your Press Packs and to Contact the Media
Most shows have a press room and a guest list of journalists attending the show. It’s not often you’re under the same roof as the journalists you want to write about you so make the most of it.
Before the show get in touch with them to arrange face to face meetings at the show and make sure you take your press packs and media literature into the press office at the show, so you can display them to visiting journos and encourage them to find you.
3. Drive People To Your Stand
Remember to put your stand number on everything you do. If you’re giving out flyers, tweeting, business card dropping or sending out press material – make sure potential business partners know where to find you! Shows are enormous, so make it easy.
4. Plan Your Day
Shows go by so fast. Do your research before the event and make sure you make a list of to-do’s and to-see’s ahead of the event starting. If you have a rough schedule, you’ll maximise your time at the show, listen to the conferences you want to and meet the people you want to see.
5. Join The Social Conversation
Social media is increasingly important and most events actively take to their twitter streams ahead of the show to interact with exhibitors, visitors and speakers in order to spread the word of the event. Make sure you are joining the social conversation, including their twitter handle and relevant hashtags in your tweets to encourage retweets and interaction.
6. Gifts Go A Long Way
Events are all about networking, exchanging contacts and connecting. Encourage visitors to leave their cards by putting a giveaway on the stand……everyone loves a present and it will build your database nicely!
7. Follow Up
Being at the event is just the start of show activity. The hard work starts when you get back to the office. Post show is when you re-connect with the contacts you have made at the event, so keep the communication up and make the most of your time at the show by following up.
For more advice on how to maximise your marketing spend, get in touch or join our social conversation by tweeting us @SkyParlour
With thousands spent on exhibiting at trade shows each year, getting the most out of them is crucial! So as experts in managing media at international events, here are our top seven tips to capitalising on the opportunity
1. Decide Your Story and Tell It!
Each event needs a story. Why are you there and what are you looking to get out of the show? If you’re launching a new product, releasing industry stats, demonstrating a product line, get your story straight and then tell people!
An event themed press release on the show’s website, can also be sent to your database of current or potential contacts, included in event newsletters, sent to relevant target media and used on your own news pages or company blog and don’t forget to share through your social media channels.
Make sure you tell as many of your current (or potential) business partners as possible of your plans at the show so you can arrange meet ups.
2. Don’t Forget Your Press Packs and to Contact the Media
Most shows have a press room and a guest list of journalists attending the show. It’s not often you’re under the same roof as the journalists you want to write about you so make the most of it.
Before the show get in touch with them to arrange face to face meetings at the show and make sure you take your press packs and media literature into the press office at the show, so you can display them to visiting journos and encourage them to find you.
3. Drive People To Your Stand
Remember to put your stand number on everything you do. If you’re giving out flyers, tweeting, business card dropping or sending out press material – make sure potential business partners know where to find you! Shows are enormous, so make it easy.
4. Plan Your Day
Shows go by so fast. Do your research before the event and make sure you make a list of to-do’s and to-see’s ahead of the event starting. If you have a rough schedule, you’ll maximise your time at the show, listen to the conferences you want to and meet the people you want to see.
5. Join The Social Conversation
Social media is increasingly important and most events actively take to their twitter streams ahead of the show to interact with exhibitors, visitors and speakers in order to spread the word of the event. Make sure you are joining the social conversation, including their twitter handle and relevant hashtags in your tweets to encourage retweets and interaction.
6. Gifts Go A Long Way
Events are all about networking, exchanging contacts and connecting. Encourage visitors to leave their cards by putting a giveaway on the stand……everyone loves a present and it will build your database nicely!
7. Follow Up
Being at the event is just the start of show activity. The hard work starts when you get back to the office. Post show is when you re-connect with the contacts you have made at the event, so keep the communication up and make the most of your time at the show by following up.
For more advice on how to maximise your marketing spend, get in touch or join our social conversation by tweeting us @SkyParlour
With thousands spent on exhibiting at trade shows each year, getting the most out of them is crucial! So as experts in managing media at international events, here are our top seven tips to capitalising on the opportunity
1. Decide Your Story and Tell It!
Each event needs a story. Why are you there and what are you looking to get out of the show? If you’re launching a new product, releasing industry stats, demonstrating a product line, get your story straight and then tell people!
An event themed press release on the show’s website, can also be sent to your database of current or potential contacts, included in event newsletters, sent to relevant target media and used on your own news pages or company blog and don’t forget to share through your social media channels.
Make sure you tell as many of your current (or potential) business partners as possible of your plans at the show so you can arrange meet ups.
2. Don’t Forget Your Press Packs and to Contact the Media
Most shows have a press room and a guest list of journalists attending the show. It’s not often you’re under the same roof as the journalists you want to write about you so make the most of it.
Before the show get in touch with them to arrange face to face meetings at the show and make sure you take your press packs and media literature into the press office at the show, so you can display them to visiting journos and encourage them to find you.
3. Drive People To Your Stand
Remember to put your stand number on everything you do. If you’re giving out flyers, tweeting, business card dropping or sending out press material – make sure potential business partners know where to find you! Shows are enormous, so make it easy.
4. Plan Your Day
Shows go by so fast. Do your research before the event and make sure you make a list of to-do’s and to-see’s ahead of the event starting. If you have a rough schedule, you’ll maximise your time at the show, listen to the conferences you want to and meet the people you want to see.
5. Join The Social Conversation
Social media is increasingly important and most events actively take to their twitter streams ahead of the show to interact with exhibitors, visitors and speakers in order to spread the word of the event. Make sure you are joining the social conversation, including their twitter handle and relevant hashtags in your tweets to encourage retweets and interaction.
6. Gifts Go A Long Way
Events are all about networking, exchanging contacts and connecting. Encourage visitors to leave their cards by putting a giveaway on the stand……everyone loves a present and it will build your database nicely!
7. Follow Up
Being at the event is just the start of show activity. The hard work starts when you get back to the office. Post show is when you re-connect with the contacts you have made at the event, so keep the communication up and make the most of your time at the show by following up.
For more advice on how to maximise your marketing spend, get in touch or join our social conversation by tweeting us @SkyParlour