By Kimberley Waldron
Consumers today connect with the world through their smartphones, pushing retailers to adopt the latest mobile technologies to effectively engage with their customers. At this year’s Retail’s Big Show, Symphony Analytics will showcase Near Field Communication (NFC), geo-fencing and other location-based and real-time merchandising, inventory and marketing solutions that are helping retailers transform the traditional shopping experience while increasing customer loyalty and satisfaction.
Through interactive demonstrations and in-depth tutorials based on recent customer projects, Symphony Analytics will reveal the future shopping experience, helping retailers discover real-time engagement tools available through customers’ smartphones. The company will also be exhibiting solutions that help combat common challenges retailers face today including how best to:
“In today’s connected world, consumer expectations change rapidly. In order to capture customer loyalty, retailers must become digital disruptors and move more quickly toward omni-channel retailing,” said Richard Last, Chairman Emeritus at Shop.org and former Board of Director at National Retail Federation (NRF) “To be able deliver seamless customer experiences anytime, anywhere will remain the biggest challenge. Fortunately new solutions, such as those that leverage mobile device usage and analyse shopper behaviours, are available for retailers to deploy. In 2014, those that embrace the change and execute well, will come out on top.”
“With so many consumers shopping from their smartphones and tablets, it is imperative for retailers to augment the traditional in-store retail experience with real-time engagement channels, emerging technology capabilities and advanced marketing analytics tools,” said Sweeni Ponoth, Global Practice Leader, Retail and Brands, Symphony Analytics. “We look forward to demonstrating our suite of shopper-driven retail technologies at the Big Show to provide insight into the power that big data and real time predictive analytics can have in engaging consumers at every retail touch point.”
By Kimberley Waldron
Consumers today connect with the world through their smartphones, pushing retailers to adopt the latest mobile technologies to effectively engage with their customers. At this year’s Retail’s Big Show, Symphony Analytics will showcase Near Field Communication (NFC), geo-fencing and other location-based and real-time merchandising, inventory and marketing solutions that are helping retailers transform the traditional shopping experience while increasing customer loyalty and satisfaction.
Through interactive demonstrations and in-depth tutorials based on recent customer projects, Symphony Analytics will reveal the future shopping experience, helping retailers discover real-time engagement tools available through customers’ smartphones. The company will also be exhibiting solutions that help combat common challenges retailers face today including how best to:
“In today’s connected world, consumer expectations change rapidly. In order to capture customer loyalty, retailers must become digital disruptors and move more quickly toward omni-channel retailing,” said Richard Last, Chairman Emeritus at Shop.org and former Board of Director at National Retail Federation (NRF) “To be able deliver seamless customer experiences anytime, anywhere will remain the biggest challenge. Fortunately new solutions, such as those that leverage mobile device usage and analyse shopper behaviours, are available for retailers to deploy. In 2014, those that embrace the change and execute well, will come out on top.”
“With so many consumers shopping from their smartphones and tablets, it is imperative for retailers to augment the traditional in-store retail experience with real-time engagement channels, emerging technology capabilities and advanced marketing analytics tools,” said Sweeni Ponoth, Global Practice Leader, Retail and Brands, Symphony Analytics. “We look forward to demonstrating our suite of shopper-driven retail technologies at the Big Show to provide insight into the power that big data and real time predictive analytics can have in engaging consumers at every retail touch point.”
By Kimberley Waldron
Consumers today connect with the world through their smartphones, pushing retailers to adopt the latest mobile technologies to effectively engage with their customers. At this year’s Retail’s Big Show, Symphony Analytics will showcase Near Field Communication (NFC), geo-fencing and other location-based and real-time merchandising, inventory and marketing solutions that are helping retailers transform the traditional shopping experience while increasing customer loyalty and satisfaction.
Through interactive demonstrations and in-depth tutorials based on recent customer projects, Symphony Analytics will reveal the future shopping experience, helping retailers discover real-time engagement tools available through customers’ smartphones. The company will also be exhibiting solutions that help combat common challenges retailers face today including how best to:
“In today’s connected world, consumer expectations change rapidly. In order to capture customer loyalty, retailers must become digital disruptors and move more quickly toward omni-channel retailing,” said Richard Last, Chairman Emeritus at Shop.org and former Board of Director at National Retail Federation (NRF) “To be able deliver seamless customer experiences anytime, anywhere will remain the biggest challenge. Fortunately new solutions, such as those that leverage mobile device usage and analyse shopper behaviours, are available for retailers to deploy. In 2014, those that embrace the change and execute well, will come out on top.”
“With so many consumers shopping from their smartphones and tablets, it is imperative for retailers to augment the traditional in-store retail experience with real-time engagement channels, emerging technology capabilities and advanced marketing analytics tools,” said Sweeni Ponoth, Global Practice Leader, Retail and Brands, Symphony Analytics. “We look forward to demonstrating our suite of shopper-driven retail technologies at the Big Show to provide insight into the power that big data and real time predictive analytics can have in engaging consumers at every retail touch point.”