By Matt Scorer

Mobile commerce specialist mobally has published its unique mobile engagement and shopping platform API, empowering developers to rapidly design, develop and rollout robust and sophisticated 100 percent native retail apps.

The fully extensible platform streamlines the process of creating 100 percent native apps by providing retail app designers and developers with sophisticated templates and data connectors to deliver the fully fledged display, user experience and interactive benefits of true native apps on iOS and Android devices in record time and at significantly reduced cost.

By fully integrating with retailers’ existing infrastructure and e-commerce platforms, including payment and shipping solutions, mobally helps retailers to seamlessly extend the shopping experience into the mobile app environment where powerful in-app functions and features can be tailored and optimized to maximize loyalty, conversion rates and customer engagement in a way that hybrid or web-apps cannot.

mobally layers its improved engagement platform with a unique combination of mobile analytics, in-app user behavior-based customer intelligence and push-based automated marketing, equipping retailers with powerful tools to maximize customer communications and fully realize the potential of mobile commerce.

mobally has been in stealth development for the last twelve months has incorporated improvements from feedback yielded from several engagements with retailers. These live mobally deployments have shown up to 30 percent increases in mobile conversions, over 20 percent increases in customer loyalty and up to 50 percent improvements in communication opportunities over traditional customer communication options.

Key Facts

• User experience – mobally’s 100 percent native apps take advantage of powerful native user interfaces on iOS and Android, supported by in-app tools to optimize loyalty and increase conversion rates, such as global search, featured products and one click social sharing, favorites, offline mode, one click checkout, and registered user integration.
• Platform agnostic – Seamless integration with existing databases and e-commerce platforms, including shipping and payment solutions, and option for cloud or on premise deployment.
• Design Studio – Ground-breaking tool that empowers the design and build of 100 percent native retail apps using web interfaces for the first time. Its design customization lets users control every single aspect of the app to make it unique and tailored to individual customer’s needs, including the ability to quickly build and test retail app prototypes with full branding, design and functionality, to allow effortless evaluation of the mobile retail channel.
• Extension API – mobally’s free published extension API allows developers to extend existing retail capabilities and build add-ons that can be tailored to their specific needs.  This allows retailers to create high performance m-commerce apps using mobally’s unique blend of web and native technologies in one robust platform and a flexible, extensible and open architecture.

“mobally is addressing the need for retailers to get serious about mobile shopping and to take advantage of the tremendous opportunity to present customers with a sophisticated and individualized mobile shopping experience,” said Ganesh Patil, CEO of mobally. “There are too many large retail brands out there that are using hybrid or web-based apps that are simply not capable of delivering on the user experience nor the retail opportunity. mobally makes professional retail apps a reality while providing the tools to really transform relationships with individual shoppers, thereby drastically increasing conversion rates and mobile commerce revenues.”

mobally will be attending the National Retail Federation’s Big Show, in New York City’s Jacob K. Javits Convention Center from January 13 – 14, 2014. Please contact Vanessa Nugent (vanessa@mobally.com) to schedule a meeting.

By Matt Scorer

Mobile commerce specialist mobally has published its unique mobile engagement and shopping platform API, empowering developers to rapidly design, develop and rollout robust and sophisticated 100 percent native retail apps.

The fully extensible platform streamlines the process of creating 100 percent native apps by providing retail app designers and developers with sophisticated templates and data connectors to deliver the fully fledged display, user experience and interactive benefits of true native apps on iOS and Android devices in record time and at significantly reduced cost.

By fully integrating with retailers’ existing infrastructure and e-commerce platforms, including payment and shipping solutions, mobally helps retailers to seamlessly extend the shopping experience into the mobile app environment where powerful in-app functions and features can be tailored and optimized to maximize loyalty, conversion rates and customer engagement in a way that hybrid or web-apps cannot.

mobally layers its improved engagement platform with a unique combination of mobile analytics, in-app user behavior-based customer intelligence and push-based automated marketing, equipping retailers with powerful tools to maximize customer communications and fully realize the potential of mobile commerce.

mobally has been in stealth development for the last twelve months has incorporated improvements from feedback yielded from several engagements with retailers. These live mobally deployments have shown up to 30 percent increases in mobile conversions, over 20 percent increases in customer loyalty and up to 50 percent improvements in communication opportunities over traditional customer communication options.

Key Facts

• User experience – mobally’s 100 percent native apps take advantage of powerful native user interfaces on iOS and Android, supported by in-app tools to optimize loyalty and increase conversion rates, such as global search, featured products and one click social sharing, favorites, offline mode, one click checkout, and registered user integration.
• Platform agnostic – Seamless integration with existing databases and e-commerce platforms, including shipping and payment solutions, and option for cloud or on premise deployment.
• Design Studio – Ground-breaking tool that empowers the design and build of 100 percent native retail apps using web interfaces for the first time. Its design customization lets users control every single aspect of the app to make it unique and tailored to individual customer’s needs, including the ability to quickly build and test retail app prototypes with full branding, design and functionality, to allow effortless evaluation of the mobile retail channel.
• Extension API – mobally’s free published extension API allows developers to extend existing retail capabilities and build add-ons that can be tailored to their specific needs.  This allows retailers to create high performance m-commerce apps using mobally’s unique blend of web and native technologies in one robust platform and a flexible, extensible and open architecture.

“mobally is addressing the need for retailers to get serious about mobile shopping and to take advantage of the tremendous opportunity to present customers with a sophisticated and individualized mobile shopping experience,” said Ganesh Patil, CEO of mobally. “There are too many large retail brands out there that are using hybrid or web-based apps that are simply not capable of delivering on the user experience nor the retail opportunity. mobally makes professional retail apps a reality while providing the tools to really transform relationships with individual shoppers, thereby drastically increasing conversion rates and mobile commerce revenues.”

mobally will be attending the National Retail Federation’s Big Show, in New York City’s Jacob K. Javits Convention Center from January 13 – 14, 2014. Please contact Vanessa Nugent (vanessa@mobally.com) to schedule a meeting.