Today, many retailers struggle to conduct rigorous tests and analysis because it requires multiple technology systems and specialized resources – resources that are often already stretched thin. As a result, executives must make crucial decisions about major initiatives based on partial data that doesn’t differentiate between true incremental benefit and “phantom” gains that could result from chance.
1010data has today announced the release of 1010data Test Monitor™, a powerful new analytical testing application that puts the power of testing in the hands of retail, retail supplier, consumer packaged goods (CPG), restaurant and hospitality chain business users.
With 1010data Test Monitor, chains and their suppliers can easily and cost-effectively test new innovations on a small scale, learn which tests produce the best results, and make insightful decisions about how to roll out on a large scale.
“1010data Test Monitor can do in minutes what could otherwise take weeks,” said Greg Munves, Executive Vice President. “Retailers and their suppliers can now react to customer adoption in real-time and adjust rollout strategies with confidence, reducing and speeding up ROI on new concepts and products.”
Retailers can easily create tests to measure the efficacy of innovations such as:
Business users simply choose the stores they want to test and the KPIs on which to measure performance. Then, 1010data Test Monitor statistically matches test stores with the control stores that serve as the best comparisons. After the test is launched, users get a clear picture of the incremental business benefits driven by their tests, and gain the insight and confidence they need to move forward with a profitable, full-scale rollout.
Today, many retailers struggle to conduct rigorous tests and analysis because it requires multiple technology systems and specialized resources – resources that are often already stretched thin. As a result, executives must make crucial decisions about major initiatives based on partial data that doesn’t differentiate between true incremental benefit and “phantom” gains that could result from chance.
1010data has today announced the release of 1010data Test Monitor™, a powerful new analytical testing application that puts the power of testing in the hands of retail, retail supplier, consumer packaged goods (CPG), restaurant and hospitality chain business users.
With 1010data Test Monitor, chains and their suppliers can easily and cost-effectively test new innovations on a small scale, learn which tests produce the best results, and make insightful decisions about how to roll out on a large scale.
“1010data Test Monitor can do in minutes what could otherwise take weeks,” said Greg Munves, Executive Vice President. “Retailers and their suppliers can now react to customer adoption in real-time and adjust rollout strategies with confidence, reducing and speeding up ROI on new concepts and products.”
Retailers can easily create tests to measure the efficacy of innovations such as:
Business users simply choose the stores they want to test and the KPIs on which to measure performance. Then, 1010data Test Monitor statistically matches test stores with the control stores that serve as the best comparisons. After the test is launched, users get a clear picture of the incremental business benefits driven by their tests, and gain the insight and confidence they need to move forward with a profitable, full-scale rollout.
Today, many retailers struggle to conduct rigorous tests and analysis because it requires multiple technology systems and specialized resources – resources that are often already stretched thin. As a result, executives must make crucial decisions about major initiatives based on partial data that doesn’t differentiate between true incremental benefit and “phantom” gains that could result from chance.
1010data has today announced the release of 1010data Test Monitor™, a powerful new analytical testing application that puts the power of testing in the hands of retail, retail supplier, consumer packaged goods (CPG), restaurant and hospitality chain business users.
With 1010data Test Monitor, chains and their suppliers can easily and cost-effectively test new innovations on a small scale, learn which tests produce the best results, and make insightful decisions about how to roll out on a large scale.
“1010data Test Monitor can do in minutes what could otherwise take weeks,” said Greg Munves, Executive Vice President. “Retailers and their suppliers can now react to customer adoption in real-time and adjust rollout strategies with confidence, reducing and speeding up ROI on new concepts and products.”
Retailers can easily create tests to measure the efficacy of innovations such as:
Business users simply choose the stores they want to test and the KPIs on which to measure performance. Then, 1010data Test Monitor statistically matches test stores with the control stores that serve as the best comparisons. After the test is launched, users get a clear picture of the incremental business benefits driven by their tests, and gain the insight and confidence they need to move forward with a profitable, full-scale rollout.