For a mobile site aiming to replicate the sensory thrill offered by an in-store shopping experience (delivered by any modern retailer worth its salt), it is going to be increasingly difficult.
Because of technological advances and a proliferation of choice, today’s fickle consumers are becoming more savvy and choosy about where and how they make their purchases.
mCommerce is still the latest innovation in convenience and preference based marketing, so is riding high on initial success and perhaps even on novelty value. However, in order to maintain growth and exponentially draw consumers away from the bright lights of the high street, smart businesses must find long-term ways to drive customer loyalty.
5 years after the launch of the first iPhone, the early focus on providing self service options to improve customer interaction and satisfaction has potentially come to a natural end. Consumers still like to feel valued and experience a rewarding shopping ‘journey’, the challenge now is how to convert this into a believable and financially viable customer loyalty proposition on such a small, personal device as a Smartphone.
With face-to-face retail traffic in decline amongst key segments and organisations round the globe competing to redefine payments and retail shopping, the next phase of mobile will surely centre on augmented reality and a mutual affiliation between the mobile and the ‘real’ world… enter stage right Social Commerce…
For a mobile site aiming to replicate the sensory thrill offered by an in-store shopping experience (delivered by any modern retailer worth its salt), it is going to be increasingly difficult.
Because of technological advances and a proliferation of choice, today’s fickle consumers are becoming more savvy and choosy about where and how they make their purchases.
mCommerce is still the latest innovation in convenience and preference based marketing, so is riding high on initial success and perhaps even on novelty value. However, in order to maintain growth and exponentially draw consumers away from the bright lights of the high street, smart businesses must find long-term ways to drive customer loyalty.
5 years after the launch of the first iPhone, the early focus on providing self service options to improve customer interaction and satisfaction has potentially come to a natural end. Consumers still like to feel valued and experience a rewarding shopping ‘journey’, the challenge now is how to convert this into a believable and financially viable customer loyalty proposition on such a small, personal device as a Smartphone.
With face-to-face retail traffic in decline amongst key segments and organisations round the globe competing to redefine payments and retail shopping, the next phase of mobile will surely centre on augmented reality and a mutual affiliation between the mobile and the ‘real’ world… enter stage right Social Commerce…
For a mobile site aiming to replicate the sensory thrill offered by an in-store shopping experience (delivered by any modern retailer worth its salt), it is going to be increasingly difficult.
Because of technological advances and a proliferation of choice, today’s fickle consumers are becoming more savvy and choosy about where and how they make their purchases.
mCommerce is still the latest innovation in convenience and preference based marketing, so is riding high on initial success and perhaps even on novelty value. However, in order to maintain growth and exponentially draw consumers away from the bright lights of the high street, smart businesses must find long-term ways to drive customer loyalty.
5 years after the launch of the first iPhone, the early focus on providing self service options to improve customer interaction and satisfaction has potentially come to a natural end. Consumers still like to feel valued and experience a rewarding shopping ‘journey’, the challenge now is how to convert this into a believable and financially viable customer loyalty proposition on such a small, personal device as a Smartphone.
With face-to-face retail traffic in decline amongst key segments and organisations round the globe competing to redefine payments and retail shopping, the next phase of mobile will surely centre on augmented reality and a mutual affiliation between the mobile and the ‘real’ world… enter stage right Social Commerce…